A very interesting concept… We are of the opinion that this applies to Actual, somehow, and maybe as readers will find something that applies to you and your business as well.
On using scarcity to increase quality:
Foodspotting, a site where people share photos of their favorite dishes, rather than reviewing a restaurant, uses scarcity to increase quality. While you probably enjoy your dish if you take the effort to photograph and publish it, every one can’t be your favorite. Foodspotting limits the number of “noms” users can use to deem a dish their favorite. In doing so, they force users to be more selective about what they call their favorite, which, in theory, adds to the significance of the title.
Would limiting the number of five star ratings you could dole out in one day on YouTube (worth following link for surprise) or the number of “likes” you could grant on Facebook make you think twice about which video or status was really your favorite?
Dribble, a new site for designers to showcase their work, takes a similar approach, by limiting the number of images designers can post per month to promote selectivity in hopes of higher quality.
For more insight into the power of scaricity, click here to read the full UX Magazine article.
